What is the difference between comprehensive and mini marketing plans?

The difference lies in the level of customization, duration, and strategic depth:

Comprehensive Marketing Plans (Diamond, Gold, Silver): Curated, long-term, customized plans tailored to fit your book’s genre, target readership, and maximum visibility. These plans are strategically designed to build sustained author branding and market presence.
Mini Marketing Plans (Boom, Buzz, Boost): Pocket-friendly, non-customizable plans with a preset, designed framework created to give your book a shot in the arm. These plans follow a structured promotional blueprint ideal for authors seeking focused and budget-conscious marketing support.